#23: Real talk about B2B product management with Rich Mironov

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Rich Mironov, an experienced product leader and 6x interim CPO, about the challenges of managing product strategy in sales-driven environments. We discussed building better relationships between product and go-to-market teams, why burnout is so common among product leaders, and how to thrive in these high-pressure roles. This conversation is a must for anyone navigating the complex dynamics of product leadership, especially in a B2B environment.

All episodes of the podcast are also available on Spotify, Apple and YouTube (video).

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In this episode, we covered the following topics:

• The challenges product leaders face in balancing the needs of go-to-market teams with long-term product strategy

• The importance of understanding incentives and timelines in sales-driven organizations

• Why empathy and relationship-building with cross-functional teams are crucial for successful product management

• Common misconceptions about the roles and motivations of sales and marketing teams

• Strategies for product leaders to influence executive decisions and prioritize effectively

• The increasing trend of burnout among product leaders and practical advice for managing stress and expectations

• Rich's thoughts on how to assess company culture and leadership dynamics during a job search to ensure a good fit

• And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

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Links:

• Rich Mironov’s Product Bytes: https://www.mironov.com/

• Rich’s article on CPO burnout: https://www.mironov.com/cpo-burnout/

• Rich’s article on why prioritization is about politics: https://www.mironov.com/pri-politics/

• Rich: https://www.linkedin.com/in/richmironov/

• Ben: https://www.linkedin.com/in/benerez/

• Marc: https://www.linkedin.com/in/marcbaselga/

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And if you’re new, we encourage you to check out some of the recent episodes you might have missed (Spotify links embed better but you can see all of these on other platforms, too, from the podcast page on Substack):