Supra Insider
Supra Insider
#32: Escaping the AI Demo Trap | Ben Sprecher (CPO @ bookend.ai)
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#32: Escaping the AI Demo Trap | Ben Sprecher (CPO @ bookend.ai)

How product leaders should approach AI strategy, avoid "the demo trap", and build meaningful products that their customers love.

Welcome to another episode of Supra Insider. This time, Marc and Ben sit down with Ben Sprecher, CPO at an AI startup and a longtime product leader with 24 years of experience in AI. They explore Ben’s fascinating journey from founding a company that was acquired by Google to leading AI initiatives. In this episode, we dive into a futuristic bet Ben made 25 years ago on the future of AI, the concept of the "AI demo trap"—a pitfall many companies fall into—and actionable frameworks to avoid it.

If you’re a founder, product manager, or someone looking to enhance your AI strategy, this episode is packed with valuable insights and actionable advice to help you navigate the evolving landscape of Artificial Intelligence.

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In this episode, we covered the following topics:

  • Ben’s 25-year bet on AI and how close it came to reality

  • The "AI demo trap" and how companies get stuck in it

  • Frameworks for assessing AI projects that avoid common pitfalls

  • Shifting from a defensive AI strategy to an offensive, disruptive approach

  • Tips for product managers on adjusting the product development process for AI

  • Practical steps to turn AI buzz into products that deliver real customer value

  • And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:


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