Supra Insider
Supra Insider
#28: From childhood besties to Google acquisition | Joshua Herzig-Marx & Ben Sprecher (Co-founders @ Incentive Targeting)
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#28: From childhood besties to Google acquisition | Joshua Herzig-Marx & Ben Sprecher (Co-founders @ Incentive Targeting)

A deep dive into co-founder dynamics, navigating challenges as a startup, making tough decisions when the stakes are high, and knowing when to sell.

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with longtime friends and co-founders, Joshua Herzig-Marx and Ben Sprecher, to explore their journey from childhood friendship to building a company that was acquired by Google. In this candid conversation, Joshua and Ben share their co-founder origin story, the challenges they faced scaling a startup, and how they managed their relationship through the ups and downs of entrepreneurship. They also dive into the crucial lessons learned from hiring a CEO, pivoting their business model, and making tough decisions to ensure a successful exit.

This episode is packed with invaluable insights for anyone thinking about finding a co-founder or navigating the early stages of a startup.

All episodes of the podcast are also available on Spotify, Apple and YouTube (video).


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In this episode, we covered the following topics:

  • Josh and Ben’s co-founder origin story, from childhood friends to business partners

  • The importance of trust and intellectual respect between co-founders

  • Why finding a co-founder with complementary skill sets can save a startup from failure

  • The decision to hire a CEO and how it shaped their company’s trajectory

  • Navigating the emotional challenges of running a startup and maintaining a strong co-founder relationship

  • The pivotal moments that led to their startup being acquired by Google

  • Lessons learned from balancing long-term vision with short-term opportunities

  • And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:


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Supra Insider
Supra Insider
A podcast for product leaders inspired by discussions in the Supra product community, hosted by Marc Baselga and Ben Erez.