Supra Insider
Supra Insider
#17: Why Products That Sing Are Good for Business with Heather Phillips
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#17: Why Products That Sing Are Good for Business with Heather Phillips

Deep dive into why delighting users through branded moments is good for the bottom line, including actionable advice for leveling up the design of your product

Welcome to another episode of Supra Insider. This time, we’re excited to bring you our conversation with Heather Phillips, Senior Director of Product Design at Slack.


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Before Slack, Heather held multiple design leadership roles at companies including Abstract (where she worked closely with Ben), Designer Fund, RelateIQ, and Yammer.

In this episode, we talked about

  • What it means to make a product “sing”

  • The benefits of investing in user delight

  • How to instill a delight-forward mindset in your team

  • Pitfalls to avoid when attempting to level up your product’s design

  • How Slack structures its teams to make their products “Slacky”

  • And more!

Heather is an incredibly thoughtful design executive who is passionate about building world-class user experiences and has unique views on ways to do so by bringing brand design and product design closer together. We loved chatting with her and learned a ton. We hope you enjoy the episode!

If you’d like to watch the video, you can catch that on YouTube:

Links:


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